The Power of Youtube

The Avett BrothersBy: G Luke Adamson

Youtube is on of the greatest sites online. It allows people to not just hear audio, or look at an image, but to see both audio and video. As a freshmen in Music Appreciation the professor mentioned The Avett Brothers once in class. When I got home I took to Youtube to see what all the fuss was about. I am now a massive fan of them, and I credit Youtube for that. There is no telling how many countless hours I have spent watching live videos of the band as well as behind the scenes footage of the bands travels on their Channel.

I firmly believe that Mass Media is extremely underutilized when Promoting and up and coming band. In this age of twitter and Facebook people want their media quick fast and in a hurry. I well crafted and executed Media Strategy could do wonders for a band. The use of video in particular can really appeal to the masses. Teaser videos and album or tour announcement videos would be fantastic! Someone is bound to catch on to this idea soon. It’ll work if it is handled well.


Production Hero Reflection

I believe it is very important to seek out other people that I can look up to. Positive influences that serve as an example to me of what I can accomplish with my life. That’s why I chose to incorporate the Production Hero series into my blog this summer.

Rick Rubin

Rick Rubin- He is simply the greatest. If I can achieve any small fraction of what he’s been able to over the last 25-30 years I’ll be happy with it.

Danger Mouse

Danger Mouse- He motivates me to break out of my home in the South to accomplish my dreams; much like he did coming out of Athens Georgia.

Dan Auerbach

Dan Auerbauch- What I admire most about Dan is the fact that he and his band The Black Keys went about their career the old fashioned way. They really paid their dues and earned their way to the status they now have. I was very happy for him when he received Producer of the Year for his work with over artists.

Jack White

Jack White- In my opinion he is the closest America has come to an influential music figure since Bob Dylan (Who White refers to as a father figure in his personal life.) His philosophy on artistry and creativity always cause my gears to turn so much. I hang on ever word.  

 I hope to have a positive impact on other people with my work. That is my overall goal. Maybe, if I’m fortunate enough, young people years from now will think of me in a similar way. Time will tell.

Netflix is a blueprint for the Music Industry

NetflixBy: G LukeAdamson

The Music Industry is floundering and I had an interesting thought as to what might bring it back to prominence in America. An independent study of interns at Columbia Records found that most people opt to illegally download music online (however they don’t feel it’s illegal) and also that when they don’t downloaded it they end up buying it from music services like iTunes.

Big time music companies ought to look at the recent success of Television and Movie power, Netflix. Netflix has made it easier than ever to be entertained by television and movies without ever having to leave your house. Competitors like Hulu Plus offer the advantage of allowing subscribers to watch their favorite show the day after it airs while Netflixers have to wait months for new episodes to appear. However Netflix has found surprising success at producing their own original television shows.

I believe if major record companies decided to change how the operate they could save themselves and even make massive profits. Imagine being able to pay a small monthly fee of lets say $5 to a service that entitled you to free downloads of not only new music releases but the entire back catalogue of different companies albums. They could even develop a device like an iPod to sell to consumers that would give them unlimited access anywhere they go to massive amounts of music media. Just a thought.

Production Hero, Installment 4

Jack WhiteBy: G Luke Adamson

Installment 4 of my Production Hero Series is about a musician who came along in the late 1990s and then saw his two piece band The White Stripes rise to worldwide fame by the end of the next decade. Jack White’s influence on my generation of music listeners can not be understated; the music he crafts in and of itself refuses to be ignored. Mr. White formed two other bands when The White Stripes were at the absolute peak of their popularity, so when Meg White (Drummer, Ex-Wife and once thought of older sister of Jack) decided that she no longer wanted to record music and tour The White Stripes collapsed. Taken from us far too soon. As sad as it is to know that it is EXTREMELY unlikely that there will ever be a White Stripes reunion Mr. White has still provided fans multiple ways to hear his music and the likes of his bandmates.

White founded The Raconteurs and The Dead Weather with friends in the middle of the 2000s decade before the end of The White Stripes. His role in those bands is essential and the music they both release is often a major reflection on him as well as his collaborators within each band. Mr. White is heavily influenced by Mississippi Delta Blues music and old school rock and roll. Those influences shine through in basically every song he has recorded for himself.

Live at Bonnaroo

Live at Bonnaroo

Mr. White has also worked with other artists in a production role to help craft their own works. His very own company Third Man Records releases loads of new music for various artists each year. His creativity is so unique in that fans have learned to literally expect anything when it comes to news form Jack White. In fact it was recently announced that Third Man Records would be releasing Jay Z’s new album Magna Carta Holy Grail exclusively on vinyl.

Jack White and Jay Z

Jack White and Jay Z

Along with releasing Grammy winning and nominated albums with both The Raconteurs and The Dead Weather post White Stripes, Jack White also released a solo album entitled Blunderbuss that was nominated for Album of The Year at this past years Grammy Awards. He has spoken publicly about plans to release new albums with both bands as well as a follow up to his solo project. His overall stance on crafting music, from the way it’s written (on paper without computers) to the old school recording methods he uses to record, mix and master his works to the new age technology Third Man Records uses on Their Website, Jack White without a doubt deserves a spot in this series.

The Funny Thing Is

Sue JorgeBy: G Luke Adamson

I recently watched a film by Wes Anderson called The Life Aquatic with Steve Zissou. The film stars Bill Murray as Zissou, an eccentric oceanographer who sets out to exact revenge on the “Jaguar Shark” that ate his partner Esteban. Zissou is both a parody of and homage to French diving pioneer Jacques-Yves Cousteau (1910–1997), to whom the film is dedicated. Anderson’s films employ similar aesthetics, using a deliberate methodical cinematography, with mostly primary colors. His soundtracks feature folk and early rock music, in particular classic British rock.

In The Life Aquatic with Steve Zissou, musician Seu Jorge plays Pelé dos Santos, the ships safety expert.  The film and soundtrack feature Seu Jorge performing David Bowie songs in Portuguese on the acoustic guitar. Jorge also performs some of these cover songs live, in character during the film. This minor detail is what separates Anderson’s films from his contemporaries. The fact that Jorge is singing in Portuguese is interesting by itself, but when you add the familiarity of some of Bowie’s most famous melodies it truly steals the scene.

Production Hero, Installment 3

Dan AuerbachBy: G Luke Adamson

For my 3rd installment of Production Hero’s I’d like to turn the spotlight on The Black Keys’ Dan Auerbach. Dan and Patrick Carney tour tirelessly and when they can find the time they like to crawl in to Auerbach’s studio in Nashville TN. They have worked with Danger Mouse on the last 3 records and word is that they have recorded another album that supposedly will see release this fall (my fingers are crossed.) Danger Mouse can be seen in the background of the above image.

Auerbach recently won Producer of the Year at the 2013 Grammy Awards. He produced albums for bands like Michael Kiwanuka, Grace Potter & the Nocturnals, Hanni El Khatib, and Bombino in 2012. The great thing about Mr. Auerbach is that as a fan of The Black Keys, and his guitar playing, it is such a rare gift to be able to watch him work with other bands to get the most out of their music. He brings all of his expertise about rock n roll song structure, and that old school garage rock sensibility. I look forward to hearing anything he is involved with from now on!

Patrick Carney, Dan Auerbach in Studio.

Patrick Carney, Dan Auerbach in Studio.

Production Hero, Installment 2

Danger MouseBy: G Luke Adamson

For my second installment I’ve very excited to be talking about one of the best music producer’s out there today. His name is Brian Burton, but he is most commonly reffered to as Danger Mouse. A musician himself he has been associated with the bands Gnarels Barkley and Broken Bells; both bands were collaborations with other artists. Gnarles Barkley paired Burton with singer C Lo Green. Apart from his performing career Danger Mouse has also been at the helm of Grammy nominated and winning albums. He is a two time Producer of the Year winner and also has seen victories for bands like The Black Keys, Gnarles Barkley, and his collaboration with The Shins frontman James Mercer in Broken Bells.

The Black Keys In The Studio

Danger Mouse got his start in Athens Georgia DJing parties and working at a local radio station. He describes his production style as that of a film directors role. He works hard to craft the albums he works on to be like great films. A great example of his talent is the song “Crazy” by Gnarles Barkley. “Crazy” was voted The Song of The Decade for 2000-2010.


RICK RUBINBY: G Luke Adamson

Music has always been a big part of my life. Every night as a child my parents would leave the radio tuned to Columbus’ Kissin’ 99.3 country music station. I was also fortunate enough to have parents who really dug oldies so I spent most summer days pool side listening to the local oldies station. Over time I’ve developed a pretty sound, pardon the pun, taste in music.

I enjoy a variety of genres and styles and I repeatedly amazed by new things weekly. Over the last year or two Ive made up my mind that I would like to make a career for myself in the music industry. I’ve become extremely intersted in music production and have a couple of Grammy- winnign idols I would like to blog about.

Def JamThe first is Rick Rubin. Rick got his beginning inNew York at NYU. After college he co-founded Def Jam Records with Russel Simmons and quickly signed Simmons’ group RUN DMC as well as other hip hop artists like LL Cool J and The Beastie Boys. Rubin has been at the helm of countless studio sessions with artists like Jay Z, Johnny Cash, The Red Hot Chili Peppers, Kanye West, and The Avett Brothers. And that is just a small sampling. The biggest thing to me about Mr. Rubin is that he has no formal musical training. He doesn’t play and instrument in his free time or sing, he’s just simply a fan of music.

After all thats really the producer’s role in crafting an album. Artists, understandably so, tend to be so involved with their art that they struggle to evaluate it objectively. The producer is there to be the ears on the project. To hear the songs while theres still an opportunity to make changes and hopefully make each track as great as it can be. Rick Rubins track record speaks for itself, just take a peek at his wikipedia page for that! But it is because of his great work that I admire him and allow myself to be influenced by what he has accomplished. I hope that I can be able to do something in the vein of what he does later in my life.

Below is a video interview of Rick and Kid Rock discussing what all went in to Kid Rock’s latest record. My favorite part is Rubin talking fondly bout music and saying “I try to listen to music that has stood the test of time and is still good.” He goes on to say “If you can get your taste in tune with that then you can do special things.”

Belated Welcome to Adamson Production

The Shins - Live at ThirdMan Records

The Shins – Live at ThirdMan Records

By: G Luke Adamson

Hello There! I’d very much like to take this opportunity to welcome you to my blog – Adamson Production. I am a massive fan of all music. I love how powerful it is; how it can affect our mood or become an auditory sample in our memory that we can associate with an event or place.

My dream is to one day become a successful music producer spanning many geners. I have many idols in this line of work such as Rick Rubin and Jack White. But today I’d like to give you a taste of Mr White’s brain-child, Third Man records. Yesterday I received a 12′ vinyl LP recorded live at Third Man. This was no ordinary Live Recording though. No, in this case, for the first time ever someone tried to record a live concert directly to acetate vinyl in real time. This is extremely challenging because you have to get everything correct, RIGHT NOW! There’s no going back and cleaning up a mistake later. It has to be as great as it can be right now.

Typically on live albums the process consists of recording the concert live in either a digital or analog tape format. Cutting it up into sections which will be each song or track, and then mixing and mastering the recording to ensure that the quality and cohesiveness of the work is as good as it can possibly be. As you can imagine this will take just as long as a regular studio album to create and sell to the world.

Here is a behind the scenes video of how Third Man’s engineers do all of that in real time, recoding the concert directly to acetate vinyl to send to me for unlimited enjoyment.

Bonnaroo Live Stream Makes Festival Going Affordable For All

Comm 3235 GL Adamson

By: G Luke Adamson

Bonnaroo Music and Arts Festival is one of America’s premier festivals with a yearly attendance upwards of 100,000 people (or Bonnaroovians as they are called.) This year Bonnaroo allowed fans to watch a live stream of several festival performances from their computers. Through a service called Ustream people could go to Bonnaroo’s website and watch their favorite band for free. I actually went to my first Bonnaroo last summer in 2012 but sadly could not coordinate my schedule this year so streaming the festival was such a great alternative to actually being there. Last night I gathered along with some friends and watched Jack Johnson fill in for Mumford & Sons who had to cancel their headlining spot due to medical issues of their bassist. Jack put on a fantastic show for Bonnaroovians both there in Manchester TN and all around the world.

The technology that…

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